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Category Highlights:

NEW | Artificial Intelligence Discipline
In anticipation of the continued rising impact of AI in marketing, The One Show has added a new Creative Use of Artificial Intelligence discipline.

The new discipline celebrates the partnership between human creativity and this emerging technology in the evolution of creative work and process. Learn more.

UPDATED | Creative Effectiveness & CMO Pencil
To further demonstrate that great creative is good for business and to celebrate dynamic relationships between agencies and their clients, The One Show has made submission criteria for Creative Effectiveness more robust and has opened CMO Pencil to be an enterable special award for the first time.

Currency Value Adjustments
The One Show continually strives to be equitable and continues to offer currency value adjustments for specific countries and regions to account for an unfair disadvantage from the value of their local currency in comparison to the US Dollar.

Learn more.

More in 2025
Learn more about all of what's new this year in One Show categor

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